Are you wondering how Romega came to be? Founder Hogne Hallaråker tells in his own words how Romega was researched, and the human expertise behind it.
The people behind Romega®
Our professional environment in Ørsta has been active ever since 1997, when our production manager Per Christian Sæbø was employed as laboratory manager. During this period, we worked with fatty acids from sources other than herring roe, and had great success in the USA and in other markets with the product CLA.
Although over the years we have worked in other companies here in the house than Arctic Nutrition, the core competence and work with oils and fatty acids has been central to all projects.
A key point with regard to the innovations we have developed over these years is that we have different backgrounds and a breadth within the field that we see as particularly valuable. Both chemistry, biochemistry, physiology, biology, physics and technology are important in their own ways. In addition, we are good at acquiring new knowledge as new and exciting things appear.
Romega® is a result of this!
Launch of Romega® in Norway
The finished product Romega® was launched in spring 2017, and was initially a test project. We had never previously established our own online store, and we were very excited about how this would go.
In the beginning, it was slow and we got to feel the fierce competition in the market, even though we had a product that was well documented. Only in the autumn of 2017 did it loosen up, when Arctic Nutrition was profiled on TV. Our product sold out within 3 hours! There were so many orders at the same time that the online store collapsed.
From a gentle start to several thousand customers
From a cautious start in 2017, we now have many thousands of customers who use Romega® on a daily basis. We are very proud of what we have achieved in Ørsta, with strong will and good professional knowledge. We look very positively at the future, and look forward to what is to come!
Are you wondering how the process from fresh fish to ready-made capsules takes place? This is how we produce the dietary supplement Romega .
Written by Hogne Hallaråker
Founder and subject manager for Romega®.
